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Express Yourself! Connect Using 4 Communication Styles

Express Yourself!  Connect Using 4 Communication Styles

We may have lost some face to face connection, but, in today’s world of social media, we have moved to faster, more frequent communication than ever before.


Now, more than ever, what you say and how you say it is critical to the person on the other end of your communication message.  Effective communication is the first step in building strong personal and professional relationships.


Fun facts about communication

  • Rapport is established in the first 90 seconds or less!
  • 93% of what is communicated is communicated and received unconsciously
  • Tailoring your communication message to your audience enhances trust and credibility


Effective communication is key to building strong lasting personal and professional relationships.  Adjusting your communication style to that of your audience allows you to direct the conversation towards your desired outcomes.


There are four preferred communication styles:

  1. Visual
  2. Auditory
  3. Kinesthetic
  4. Auditory Digital


Visual Communicators

Visual communicators learn by seeing, and memorize by looking at pictures.  They tend to be distracted by long verbal instructions.  Appearance is important to them.  They are interested in how your message LOOKS.  No phrase captures Visual communicators better than “a picture paints a 1000 words.”

If you are communicating with Visuals you might send them pictures, videos, pictorial slides with images rather than written reports.  You should also look at the words you are using and use “visual” words and phrases, for example,

Words:  see, look, view, focus, appear
Phrases:  beyond a shadow of a doubt, bird’s eye view


Auditory Communicators

Auditory communicators learn by listening and by what they hear.  They will likely be literal listeners, so choose your words carefully when speaking to an auditory communicator.  Auditorys can be easily distracted by noise because they are listening so intently.  They like music, audio books and talking on the phone.  They will be most interested that your message SOUNDS right.

This means they will be interested in tele-seminars or conference call meetings.  Auditory listeners will memorize by steps, procedures and sequences so structure in your communication will be important.  They respond to tone of voice and words, and like to be told how they are doing.  With Auditory communicators use some of the following words and phrases,

Words:  hear, listen, sounds, resonate
Phrases:  rings a bell, manner of speaking, lend me your ear, hold your tongue


Kinesthetic Communicators

Kinesthetic communicators learn by doing, moving, acting out, and hands on experience.  They will often move and talk more slowly and breathily.  Often it will take a Kinesthetic communicator more words to articulate what they are trying to say.  Their interest is in how a message FEELS,  i.e. – Does it FEEL right?  Or does it give them a good GUT FEELING?

They memorize by doing or by walking through something.  Kinesthetics will respond favorably to the following words and phrases,

Words:  feel, touch, grasp, concrete
Phrases:  get a hold of, catch on, tap into, boils down to, hand in hand


Auditory Digital Communicators

Auditory Digital communicators often exhibit characteristics of the other three communication preferences.  They will be most interested that a message makes SENSE.

They too memorize by steps, procedures and sequences.  The most analytical of the four styles, Auditory Digital communicators will respond to the following words,

Words:  sense, understand, think, learn, process, decide, consider, know, change, or motivate.


How to communicate more effectively

Whenever you communicate in face to face interactions, over the phone, by email, through social media, or using other written content, consider these simple tips:

  • Look for clues to tell you whether the person you are communicating with has a preference for Visual, Auditory, Kinesthetic or Auditory Digital communication style
  • Listen for keywords and keyword phrases others are using in their speech or written messages
  • Experiment by matching and mirroring words to determine which words your listener grasps onto
  • Prepare in advance by analyzing and understanding your audience in order to tailor your message to their preferred style
  • When in doubt use all four communication styles in your verbal and written communication


Remember effective communication is key to building strong lasting personal and professional relationships.


Linda CattelanLinda Cattelan, Career & Life Coach and the President of Results Catalyst Inc. – a professional coaching and training company focused on individuals and teams to maximize human potential and to achieve personal and professional success.  Linda shares over 25 years of corporate experience, much of it at the senior executive level.  A superior track record coaching and mentoring senior managers, executives and entrepreneurs to consistently achieve outstanding results Linda is brilliant at using various self discovery techniques to facilitate getting at core issues instrumental for personal and professional breakthrough.

Holding a Masters Degree in Business Administration, Linda is a Certified Trainer and Master Practitioner in Neuro Linguistic Programming (NLP) and a Certified Professional Co-Active Coach.  Linda is a regular guest of radio and television and a Contributing Author of the inspirational and informative networking book, The Power of Women United.

If you are interested in closing the gap between where you are now and where you want to be in any area of your life or you are interested in learning more about Linda Cattelan or Results Catalyst Inc. then simply click here:


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